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Magnolia PR: Biography for Ittikid Creator Melanie Miller

As a young girl growing up in Denmark and then California, it was Melanie Miller's desire to own her own business. Melanie's parents owned a toy manufacturing business where she contributed both creatively and managerially. From then on, the idea of working for herself was born. Inspired by her Scandinavian roots and motherhood, ittikid.com was launched in 2007. Ittikid, an online boutique featuring stylish clothes, décor, and accessories for children from preemie to age six, carries only pieces hand-selected by Melanie from Denmark and Sweden.

Before the creation of Ittikid, Melanie first ventured into business with her furniture store, Yolk, where she put her furniture design skills to work. Situated in the hip neighborhood of Silverlake in Los Angeles, Yolk allowed Melanie to show off her furniture creations as well of those of other local artists. In early 2007, wanting to move closer to relatives in Northern California, Melanie sold Yolk to another local entrepreneur. Soon she was inspired to start another venture when she fell in love with a Scandinavian shirt that wasn't available in the U.S. Coming up emptyhanded in her search for the simple shirt, she set out to provide U.S. shoppers with design-savvy Scandinavian brands for children and even adults, previously unavailable without making a trip overseas. View client page

Magnolia PR Debuts Gigis Apparel Accessories for Babies & Children

Magnolia PR is pleased to introduce their newest client, Gigis Apparel, a collection of whimsical and sweet fashion accessories for babies and children, including soft knit and velvet hats, headbands, helmet duvets, lace leggings, and more. After 25 years of raising boys, Wendi Shaffner's family finally welcomed a little girl who ultimately inspired the creation of Gigis Apparel. Not wanting their bald little girl to be mistaken for a boy, Wendi's sister designed ultra-girly hats featuring large flowers.

After repeatedly being stopped by people wanting to know where to find these adorable hats, Wendi and her sister decided to launch their collection by putting up a website and doing a trade show. Less than a year later, Gigis Apparel is sold at over 200 stores nationwide. Gigis Apparel captures an innocence and sweetness hard to find in today's market of children's accessories. View client page